Phygital XTravel.

Nexth XTravel format merges travel and lifestyle into an interactive Phygital iTV experience 


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Nexth XTravel redefines how you experience travel and lifestyle by merging the physical and digital worlds through Phygital iTV.

Our format is designed to offer a comprehensive, interactive experience that allows users to explore destinations, plan trips, and engage with travel content in a whole new way.

Whether you're discovering a new city, booking accommodations, or learning about local culture, Nexth XTravel brings it all to your screen with immersive technology and seamless integration.

XTravel iTV Format

XTravel iTV Format is the heart of Nexth XTravel’s innovative approach, providing a versatile platform that integrates various media formats into a cohesive, interactive experience

A cutting-edge platform that redefines how we explore and experience the world. 

By blending interactive television with digital and physical travel experiences, this format allows users to embark on virtual journeys, discover new destinations, and engage with travel content in a deeply immersive way. 

It offers real-time interaction, customizable itineraries, and a seamless integration of travel services, creating a unique and personalized travel experience.

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Streamlined Content Delivery

Access travel-related content such as documentaries, guides, and live streams all in one place

Interactive Travel Shows

Participate in travel shows where you can ask questions, vote on destinations, and interact with hosts in real time

Personalized Viewing Experience

Tailor your viewing experience based on your preferences, such as preferred destinations, travel styles, and content types.

On-Demand Access

Enjoy the flexibility to watch content on-demand, making it easy to fit travel inspiration and planning into your schedule.

XMaps: Interactive and Dynamic Mapping

XMaps is a standout feature of Nexth XTravel, offering an advanced interface that allows businesses to visualize their presence and offerings in a dynamic and interactive manner

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Explore Destinations

Visualize locations and businesses on an interactive map, making it easier to discover hotels, restaurants, attractions, and more.

Customize Searches

Filter options based on preferences like budget, amenities, or type of experience, with results displayed clearly and attractively on the map.

Engage with Multimedia

Experience locations through photos, videos, and virtual tours integrated directly into the map for a richer exploration experience.

Streamline Planning

Link directly to booking platforms and detailed information pages, allowing users to move from exploration to decision-making seamlessly.

XWalk iTV: Immersive Phygital Gamification

XWalk iTV introduces a new way to experience travel through immersive Phygital Gamification

XWalk iTV is an innovative platform that combines interactive video with immersive Phygital gamification to revolutionize how you explore and engage with the world.

Reshape Your Exploration Experience: XWalk iTV is about transforming the way we explore and interact with our surroundings. It merges physical and digital realms to offer an unprecedented level of interactivity and entertainment. Join us in exploring this new dimension of Actainment, where every journey is a blend of adventure, shopping, and gamified exploration.

XWalk iTV is designed to create a seamless and engaging experience that enhances both virtual and real-world interactions, making exploration more exciting and rewarding.

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Interactive Video-based Walking Explorations

XWalk iTV enables users to embark on interactive video journeys, blending physical exploration with digital interaction. Navigate through dynamic video landscapes, where each step and decision influences your experience.

Experiences, Adventures, Shopping, and Challenges

Dive into a wide range of activities—from discovering hidden gems and completing thrilling challenges to shopping and exploring new adventures. XWalk turns exploration into a gamified experience, making every interaction engaging and rewarding.

Unlock Exploration Opportunities and Rewards

As you progress through interactive videos, unlock new levels of exploration and exclusive rewards. The platform offers incentives for completing challenges and engaging with content, enhancing motivation and enjoyment.

Phygital XSpots Enhancement

Brands, shops, eShops, and other entities can enhance the XWalk ecosystem by adding their own Phygital XSpots. These interactive locations offer deeper engagement and personalized interactions, enriching the overall experience for users.

Nexth XTravel Concept Store

The Nexth XTravel Phygital Concept Store redefines the travel retail experience by merging physical and digital elements into a seamless Phygital environment.

  • Interactive Shopping: Explore travel-related products and services in a fully integrated, interactive store environment.
  • Personalized Experiences: Receive tailored recommendations based on your travel history and preferences, making the shopping experience both efficient and enjoyable.
  • Virtual and Augmented Reality: Use VR and AR to visualize products and experiences in a real-world context, enhancing decision-making.


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Phygital Integration

Hybrid Shopping Experience: The Concept Store blends the tactile aspects of physical retail with the convenience of digital technology. Customers can interact with products in a real-world setting while accessing digital features for a more comprehensive view.

Virtual Try-Ons and Demos: Experience travel gear, gadgets, and accessories through interactive virtual try-ons and demos, enhancing the decision-making process.

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Interactive Features

Customizable Digital Interfaces: The store offers customizable digital interfaces where customers can explore detailed product information, watch instructional videos, and view 3D models of travel products.

Real-Time Interaction: Engage with travel experts through live chat or video calls directly from the store’s digital platform, allowing for immediate advice and support.

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Personalized Shopping

Tailored Recommendations: Using advanced algorithms, the Concept Store provides personalized product recommendations based on user preferences and travel history.

Integrated Booking and Purchases: Seamlessly book travel experiences, buy travel accessories, or schedule consultations with travel advisors, all from within the Concept Store.

Immersive Experiences

Virtual Destinations: Explore virtual recreations of destinations and accommodations, offering a preview of what to expect and assisting in trip planning.

Augmented Reality (AR) Features: Use AR to visualize how travel products fit into your lifestyle or how they will look and function during your travels.

Enhanced Customer Engagement

Interactive Displays: Engage with interactive displays showcasing new travel technologies, trends, and innovations.

Gamified Shopping: Participate in gamified shopping experiences and earn rewards or discounts by completing challenges and interacting with various store features.


Sustainability and Innovation

Eco-Friendly Products: Discover a range of sustainable travel products and services, with a focus on reducing environmental impact.

Cutting-Edge Technology: Experience the latest advancements in travel tech, from smart luggage to eco-friendly travel solutions.